About us

The roots of Salwar Studio can be traced back over a decade ago in the heart of Mumbai, a bustling city where the brand laid its foundation. As the name suggests, Salwar Studio made its mark in the Indian fashion industry by introducing timeless ethnic wear, the Salwar Kameez. Salwar Studio, rooted in a legacy of over 80 years in the garment business, began as a humble clothing shop in the retro era. With a culturally-rich family, and a heritage passed down through generations, Minal Mehta inherited invaluable fashion knowledge and expertise. Salwar Studio then seamlessly transitioned into the digital age as one of the pioneering ethnic wear brands during the advent of online shopping in 2007. Upholding the vision of grace and confidence, the brand continues to craft exquisite ethnic wear that effortlessly spans the spectrum from classic to contemporary styles. With its deep-rooted experience and commitment to quality, Salwar Studio remains at the forefront of the industry as it embarks on a new decade.
 
The new generation headlining the brand expanded its expertise to include bespoke blouse-making at Salwar Studio, redefining the art of crafting personalized and exquisite blouse designs. The portfolio has a mesmerizing range of versatility, catering to every occasion imaginable. For the grandeur of weddings, the signature blouses exude regality, adorned with intricate embroidery and embellishments that capture the essence of timeless elegance. On casual days, Blouses by Salwar Studio embrace comfort without compromising style, offering a blend of chic and effortless charm. In corporate life, the blouses exude professionalism and sophistication, perfectly tailored to command attention in the boardroom. And when festivities call for celebration, Salwar Studio's blouses dazzle with vibrant colours and playful patterns, ensuring every moment is spotlight-ready. With attention to the latest trends, Salwar Studio blouses boast alluring cut-outs and flattering necklines, effortlessly merging modernity with tradition. As versatility is the core of every design, these blouses effortlessly pair with palazzos, skirts, or even saris, creating ensembles that are truly enchanting.
 
The brand’s mission is to seamlessly integrate ethnic wear into our day-to-day wardrobes, transcending age barriers and breaking the notion that it's only reserved for special occasions. It strives to make ethnic wear a versatile and accessible choice for women of all ages.
 
As a fashion-forward brand, Salwar Studio constantly curates new products that embrace the latest trends while staying rooted in the Indian heritage. It believes in offering a diverse range of designs that cater to different style preferences, ensuring that every customer finds their perfect match. Furthermore, the brand acknowledges the importance of being affordably priced without compromising on quality, allowing customers to indulge in the beauty of ethnic wear without breaking the bank.
 
Timeless Indian wardrobe staples have become synonymous with the brand's vision of grace and sophistication. With a passion for preserving cultural heritage, Salwar Studio continues to redefine fashion norms and captivate the hearts of women seeking both tradition and contemporary style.